Triple Whale wired up through Google Tag Manager. Sturdy, simple, and untangled from Magento.
AC Direct spends real money on Meta, Google, Bing, Adroll, and TikTok. Each platform reports its own version of revenue. Add the numbers up and they don't match the bank account.
Triple Whale is the unified attribution layer that fixes that. The catch: it natively supports Shopify and friends, not Magento. So the install needs a smart abstraction.
We're going through Google Tag Manager. Magento stays untouched. GTM becomes the command center for every pixel and tag. When you replatform someday, the same container ports straight over.
Working range, pre-kickoff, with the ConnectivTech partner discount baked in. We bill T&M against actual hours every month. Discovery's job is to tighten the picture, not loosen it. The cleaner we get on scope, the tighter this gets. Final number locks before we ship.
Engineering and QA bundled. Overhead (PM) is broken out on the scope spread.
Audit (or install) Google Tag Manager on Magento. Configure the data layer for PageView, View Content, Add to Cart, Initiate Checkout, and Purchase. Magento itself never gets touched.
Triple Whale's pixel deployed through GTM. Every event maps cleanly so attribution sticks instead of evaporating between sessions.
Meta, Google Ads (including Google Shopping), Bing, and Adroll all wired through GTM. Each platform sees the same clean event stream, with Consent Mode v2 in place so Google Ads attribution holds up in 2026.
Your existing Klaviyo events get a once-over to confirm they're still firing cleanly after we ship the new container.
Phone number clicks fire as a proxy conversion event so you can see which ads drive calls, even though the full phone-attribution piece is parked for a later phase.
A full dev week of QA, because attribution gremlins love hiding in edge cases. Cross-browser testing, ad platform event validation, and a Triple Whale revenue spot-check against the bank. Runbook so your team can maintain it, plus a walkthrough of Triple Whale's AI features for Jay.
Pixel installed as a Magento extension. Custom code wired into theme files. Works at launch. Then the next Magento update lands and three of the tags stop firing. Two weeks later, the attribution data drifts. Three months in, nobody trusts the numbers.
"Why does Triple Whale show different numbers than Meta did last week?"
All attribution emits from the data layer through Google Tag Manager. Magento doesn't know it exists. The container is portable. When you replatform to Shopify Plus down the road, the whole setup ports cleanly. Built once, ports forever.
"The dashboard reads what the bank account reads."
"I'm just not interested in funding Zuck's next yacht."
Phase 1 ships Triple Whale running clean attribution through Google Tag Manager in 5 weeks. Working range is $14K to $16K, T&M billed monthly with the ConnectivTech partner discount baked in. Reply yes and we lock kickoff for the week of your choice.
Brian Hammond
VP of Sales, FYC Labs
bhammond@fyclabs.com
fyclabs.com